People are not seeking luxury in a traditional definition any more. The word luxury is overused and irrelevant since talk of luxury has become cheap. People have had enough of pretension unreasonable demands. Today’s sophisticated travellers expect more than just the standardised comfort and convenience, they are looking for a true and authentic experience - looking for the truth of their individual needs, which is relaxing from their daily life and just being themselves. The idea is to bring like-minded people together in a laid-back atmosphere. A hotel designed to encourage interaction and yet giving those who looking for a more private atmosphere the refuge to relax and recreate.



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